Gym fitness copywriter circle of friends

The best solution for posting in the gym circle of friends is never to copy the same self-discipline chicken soup and flawless fitness persona. The more it is in line with your current true fitness state, the more likely it is to reach the same fans, and it will never attract the resentment of "pretending to be X again".

Speaking of which, I have been in a trap before. When I first applied for the card, I always felt that I had to be "professional" enough to post on fitness WeChat Moments. I posed in front of the mirror for half an hour and 20 minutes to retouch pictures, and for the text, I had to browse through the copywriting library of fitness bloggers for a long time to copy the sentence "Sweat will not let you down." As a result, the post did not include the likes of the trainer who sells personal training classes. Even my best friend who always invites me to drink milk tea pretended not to notice.

Later I discovered that the people around me who had really practiced for a long time were posting more and more in their Moments. There is a group that is a firm "result-oriented party" and believes that posting on WeChat Moments is to record changes and not to deal with the fictitious ones. A powerlifting guy I know will take a close-up of a barbell plate after every PR. The accompanying text is all dry numbers: "Deadlift 140kg, my legs are still hurting from squatting yesterday". Occasionally he will add, "I almost hit my foot when unloading the plate just now, bad luck." Some people also complain that this method of haircut is too much like punching in and handing in homework, and it is too complicated, but they have said it themselves, they are just posting it to leave a record for themselves, whether others like it or not. After all, people who can understand the weight will naturally know how many days of squatting are behind it. There is no need to explain to those who can't understand.

There is also a group that is completely the opposite, focusing on "showing off the bad but not showing off the bad", not mentioning the highlight moments of fitness at all, and focusing on capturing those social moments. Last week, when I was doing shoulder training, my movements were deformed and my coach took an emoji with a distorted expression. I posted it on WeChat with the caption, "I didn't train my shoulders today, so my face was so full of blood to compensate." The comment section went viral. A girl from the same gym sent me a video of her last deadlift and the straps flying off. She said that she was so desperate that she wanted to get under the dumbbell rack. Some people think that this kind of content is not "positive" and makes fitness seem like suffering. But seriously, who does fitness without cursing in his mind "I will never squat again next time" while silently adding 2.5kg more weights to the barbell next time? Compared with the fake self-discipline slogan, this real little embarrassment actually makes me more popular.

Of course, there is also the way of "showing off secretly but not annoying at all". What impressed me the most was when I saw a friend post on WeChat Moments last month, taking a photo of the calluses on his palms that had just been polished off, with the text "A new ring has arrived, forged from pure iron, the only one in the world that doesn't make a difference." He not only mentioned how hard he has been practicing recently, but also did not deliberately show off his muscles and show off his weight. Even friends who are not fitness at all ridiculed in the comment area, "This ring looks a bit harsh on my hands."

Oh yes, I have to mention a few points to avoid pitfalls. After all, you still need to have a sense of boundaries when posting on WeChat Moments: Don’t randomly take pictures of other people’s figures in the gym and make random comments. Don’t post daddy comments like “how can a person who can’t even manage his figure manage it well?”, and don’t exaggerate the muscles of P in the photo more than an Olympian. People who often go to the gym know what weight corresponds to what figure. If it is too fake, it will be embarrassing.

Finally, to put it bluntly, Moments is your own record keeping. The content you post should first make you feel good. If you want to show off your progress, show off your progress. If you want to complain about the pain in your legs, complain about the pain in your legs. If you are really afraid of disturbing others, you can just set up a fitness profile that is visible. It is better than copying other people's copywriting for a long time, and posting it will make you look awkward, right?